The advantage of telephone interviews and questionnaires:

 - Paperless technology surveys provides an opportunity to program the structure of the questionnaire, monitor the occupancy rate quotas;
 - Ability to observe the interviews, monitor and adjust the work of the interviewers;
 - Efficiency - a telephone survey using a computerized system is much faster than the questionnaire;
 - In a telephone survey verification and amendment of the questionnaire in an electronic database is made directly during the interview;
 -The telephone survey, interviewers should not follow the correct transition between the issues, since the sequence of questions in the questionnaire    is controlled by a computer, which significantly reduces errors and saves time;
 - Generation of telephone numbers using random numbers provides a random sample of the study re-appeal to the telephone numbers that were          busy or not answered, dial-up to ensure the required number of respondents;
 - An interview with the simultaneous entry of data into the program allows you to collect a large amount of information in a short time;

Thus, your system will enhance the polls successful marketing policy of your companyand monitor the competitive environment, and use the most affordable, easiest and fastest way to identify new market needs.